SEO – Search Engine Optimisation

If you have a website, then SEO should be your best friend. So what’s it all about. Wikipedia’s definition is “the process of increasing the visibility of a website or a web page to users of a web search engine.” In other words. getting your website on the first page of results when someone searches for your products or services.

In the beginning it was simple. Use the right keywords, and have as many links as possible on other peoples websites pointing back to you. That’s still true, but now it also makes a huge difference how you write your sentences, whether you use “active” or “passive” voice, transition words used, repetition, captions, sentence length and the list goes on… Then after all that you need to think about how your site looks on a mobile phone compared to a pc screen. It’s all part of SEO.

According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks. So it’s really important to be on that first page.

Masterlink SEO optimises your website not only for Google, but also Bing and other search engines. Our service has two options, you can get your site optimised and from there hope you stay high in the rankings. Or you can subscribe to our ongoing service, which refines our search parameters every month.

Note: (1) Masterlink needs full access to your website’s “back end”. (2) No gaurantee of position ranking is given (3) It may take several weeks for results to be fully realised, while your site is discovered by search bots.